About SAS Middle East FZC
German engineering discipline. Built in the UAE. Delivered worldwide.
Since 2012 we have helped manufacturers modernize production with Industrial IoT, IntelliLink connectivity products, PLC/SCADA integration, robotics and practical AI — engineered for harsh Gulf conditions and documented for the long term.
At a Glance
Reliable. Smart. Safe.
13+ years
Engineering delivery from the UAE
IntelliLink®
Encoder, CAN & AI hardware products
ISO 9001 / 14001 / 50001
Certified quality & sustainability
What we do
Automation, robotics, IoT, AI, repair, R&D and IntelliLink products — one team.
From robot tooling and PLC integration to panel cooling, connectivity products and OEM engineering — SAS delivers the full stack from our Sharjah hub.
Our Story
Industry 4.0 engineering built for real plant floors.
SAS Middle East FZC started in 2012 with a simple focus: deliver automation and connectivity that survives production reality — heat, dust, voltage swings and 24/7 schedules — not just demo environments.
Today we serve manufacturers, food & beverage processors, aluminum plants and oil & gas operators across the UAE, Saudi Arabia, Qatar, Bahrain, Oman and Kuwait. Our teams combine mechanical, electrical, electronics and embedded software skills so a single partner can own sensors, panels, PLC code, HMI/SCADA, OPC UA / MQTT data architecture and AI optimization layers.
That same engineering culture powers our SAS IntelliLink® product line — encoder bridges, fiber encoder hubs, CAN gateways and AI hardware interfaces — alongside custom project delivery for OEMs and end users.
Strategic investors and partners — see our Investors & Partners page for the IntelliLink platform and deck request.
Mission & Values
What guides every project we take on.
Mission
Deliver dependable Industry 4.0 systems that improve OEE, cut unplanned downtime and reduce total cost of ownership — with measurable KPIs from day one.
Vision
Be the trusted engineering partner for smart manufacturing worldwide — known for IntelliLink products, AI-enabled lines and sustained operational gains.
Values
Technical integrity, safety-first design, documentation discipline, continuous improvement and accountability from feasibility through years of support.
Milestones
How SAS has grown since 2012.
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2012
Founded in Sharjah
SAS Middle East FZC established in Hamriyah Free Zone to serve regional automation and controls projects.
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2016–2019
IoT & data integration
Expanded OPC UA, MQTT and Modbus integration — connecting PLCs, edge devices and dashboards for live production visibility.
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2020–2023
IntelliLink product line
Launched encoder bridges, fiber encoder hubs and CAN gateway products for machine builders and retrofit programs.
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2024–2026
AI & OEM engineering
Added AI process optimization, AI industrial kitchen optimization programs, reverse engineering and dedicated OEM protocol/hardware services.
What We Engineer
Products, services and AI solutions from one UAE hub.
Explore the areas where we design, build and support systems end to end.
IntelliLink Products
Encoder bridges, fiber hubs, CAN gateways and configurators for machine connectivity.
Industrial IoT
Edge-to-cloud architecture, dashboards, predictive maintenance and live machine data pipelines.
Automation & Robotics
PLC/SCADA/HMI, robotics integration, EOAT tooling and line commissioning.
AI & Optimization
Process AI, AI industrial kitchen optimization, food processing intelligence and embedded AI interfaces.
R&D & Reverse Engineering
Protocol recovery, proprietary hardware analysis and product development for OEM partners.
Lifecycle Support
Control & drive repair, retrofits, spare parts planning and long-term performance tuning.
Regional Reach
UAE headquarters. GCC on-site support. Worldwide delivery.
We engineer from Sharjah and deploy across the Gulf Cooperation Council — with remote and on-site support for international projects.
Our Approach
From idea to implementation — built around your operations.
A structured delivery process with checkpoints and documentation at each phase — so plant, EHS and finance teams stay aligned.
Discover
Process mapping, asset audits, I/O counts, bottleneck analysis and feasibility grounded in shop-floor data.
Design
Control logic, HMI/SCADA architecture, electrical schematics, safety circuits and a fully costed bill of materials.
Deliver
Panel build, integration, FAT, site commissioning, operator training and documented go-live support.
Support
Preventive maintenance, spare parts, retrofits and continuous optimization for years after handover.
Why SAS
Partnership built on precision and trust.
Measurable value through engineering rigor, safety-first design and responsive project management — backed by ISO-certified processes.
Multi-Disciplinary Team
Mechanical, electrical, firmware and project coordination under one roof — fewer handoffs, faster resolution.
Custom-Built Solutions
Every deployment engineered for your line speed, quality metrics, footprint and regulatory context — not generic templates.
Safety & Compliance
ISO 12100 risk assessments, emergency stop logic, safety interlocks and quality documentation on every project file.
Work With Us
Ready to discuss your next automation or IoT project?
Tell us your goals — we will propose a practical engineering path with clear scope, timeline and KPIs.
Certifications
ISO-certified quality and sustainability standards.
Internationally recognized standards for consistent quality, environmental responsibility and energy management.
